Overview
Cat and Cloud Coffee was founded in 2016 by Jared Truby, Chris Baca, and Charles Jack in Santa Cruz, California and it epitomizes the essence of creating inspiring and connecting experiences. Their café offers a diverse range of unique coffee blends alongside merchandise and delectable food options, giving a sense of community and friendship among everyone. With the success of their flagship location, Cat and Cloud has expanded to multiple sites, all united by a commitment to quality, creativity, and cultivating meaningful connections through the shared love of coffee.
Project Scope: Environmental Graphic Design, Branding
Tools Used: Illustrator, Photoshop, ChatGPT
Re-brand Strategy
The strategy will focus on defining the brand's identity, establishing clear design goals, and developing a cohesive visual identity that the consumers can come and enjoy. This involves redesigning the logo, selecting appropriate colors and typography, and implementing elements such as interior and exterior design concepts, packaging, and signage. With the new changes this will create a friendly and welcoming environment for anyone coming in whatever the occasion may be.
Trademark
Pattern
Exterior Elevations
Painted exterior walls
Vinyl graphic on garage door
Channel letter roof signage
Aluminum logo cutout with support beams
Interior Elevations
Vinyl wallpaper pattern throughout the cafe
Light wood flooring
White marble tabletops
Wooden bench with white pillow cushion
Menu Signage
Cloud menu - Aluminum sign located outside and inside the establishment
Cat menu - Lightweight card stock two sided hand held menu
Directional Signage
Vinyl over steel cutout frame
Located outside designated door
Same color palette and head from trademark and pattern
