Overview
Taking its name from chinatown’s first fine dining restaurant, Chinese Tuxedo features a menu of contemporary and reimagined traditional Chinese dishes. Chinese Tuxedo embodies the fusion of tradition and innovation, crafting a culinary journey where the elegance of Chinese dishes meets the vibrancy of modern cuisine. Our chefs use techniques with contemporary flair, creating dishes that ignite the imagination and taste buds. What sets us apart is our commitment to pushing boundaries while honoring our heritage, rooted in values of authenticity, craftsmanship, and community. With sophistication, creativity, and warmth, Chinese Tuxedo invites guests to indulge in an experience where tradition meets modernity and where every dish tells a story.
Project Scope: Trademark Development, Branding
Tools Used: Illustrator, Photoshop, ChatGPT
Re-brand Strategy
We're infusing Chinese Tuxedo with a more lively and creative spirit while maintaining its contemporary essence. Our visual identity will be refreshed with vibrant colors and catchy illustrations, inviting diners into a world of joy and adventure. Through our new image we will spark conversations around food and culture, strengthening our connection with our audience. Throughout this journey, we'll uphold our core values of authenticity and craftsmanship, ensuring that every playful touch reflects our commitment to excellence. With this new approach, Chinese Tuxedo will continue to shine as a beacon of modernity in the culinary world, inviting guests to rediscover the joy of Chinese traditions reinvented.
Trademark
Secondary Trademark
