Overview
Grey Ghost Bicycles is a notable bicycle manufacturer and retailer based in Glens Falls, New York. The company is known for its high-quality custom bicycles and a commitment to delivering exceptional craftsmanship. What sets us apart is our dedication to perfection in every detail, from meticulously engineered frames to precision gear components. Beyond bikes, we value the spirit of exploration and the bonds of community. Our personality is bold yet approachable, embodying the thrill of pushing boundaries and seeking out new adventures. Whether you're a seasoned pro or a weekend warrior, Grey Ghost Bicycles is your partner in adventure, ready to accompany you on every ride.
Project Scope: Environmental Graphic Design, Branding
Tools Used: Illustrator, Photoshop, ChatGPT
Re-brand Strategy
The primary goal is to illustrate an engaging, innovative, and captivating trade booth for Grey Ghost Bicycles to showcase their products and information about the company. The booth aims to attract potential customers, create brand awareness, and highlight the unique features of Grey Ghost Bicycles and their products. Attendees will be engaged through demonstrations of the latest bike models, while multimedia displays and storytelling elements will communicate the brand's origins, values, and unique selling points. Community engagement and promotional activities will create connections and excitement, ensuring a memorable and impactful presence at the trade show.
Trademark
Floor Plan
A. Bike Centerpiece
B. Interactive Bike Gears Wall
C. Hanging Bike Rack Wall
D. Informative Screen Pillars
E. Seating and Tables
F. Graphic Wall
A. Bike Centerpiece
A unique centerpiece showcasing a bike within a round glass cylinder frame that will give the illusion that the bike is floating. At the bottom there is a large bike tire foundation that can be used as a stepping plate for a closer view.
B. Interactive Gear Wall
On the wall there will be a showcase of a numerous amounts of bike gears models that will be in various different styles and sizes. These will be interactive to spin around and look at how they function alone and as a collective.
C. Bike Rack Wall
This side of the wall will have on display a numerous amount of bikes that the company offers. From different styles and colors, each unique bike is available at Grey Ghost Bicycles.
D. Informative Screen Pillars
These screen pillars will have 3 side with each one displaying something different. On side A it will be changing screens showing the founders of the company with each one display screen cycling after a few minutes. Side B is a short description of the company and what it represents. Side C will display the company name and logo.